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[OH-Publicity] [OH-Board] PyCon sticker printing

Karen Rustad karen.rustad at gmail.com
Tue Mar 5 19:39:36 UTC 2013


Update: Stickers have been ordered -- 3000 stickers for $355, generously
paid for by OpenHatch, Inc.

Exciting!!

-- Karen


On Thu, Feb 28, 2013 at 10:04 AM, Asheesh Laroia <asheesh at asheesh.org>wrote:

> On Wed, 27 Feb 2013, Karen Rustad wrote:
>
>  After a few requests from various individuals for OpenHatch stickers (for
>> laptops and the like), I started looking into making vinyl die-cut stickers
>> with Sufjan the penguin on them. I asked Jesse Noller if it would be
>> possible for us to include an OpenHatch sticker in the PyCon swag bags, and
>> he said yes! It looks like it will cost somewhere between $300-$400 to
>> print enough stickers for PyCon (plus ~500 extras), depending on the vendor
>> and the exact size of the sticker. (The attached draft is about 2"x2.4" --
>> $355 + shipping from stickergiant.com.)
>>
>> The question is: do you/we think this is a worthwhile use of funds? If
>> so, either me or Asheesh can place the order.
>>
>
> After a few days of mulling it over, I think: sure, yes, let's go for
> this. Here's my thinking.
>
> I think it'll increase the chance people stop by our booth, and I'm
> enthusiastic about more people simply knowing about us. I think there are
> lots of like-minded people at PyCon who might or might not have heard about
> us, and we would love to find ways for them to get more involved -- running
> affiliated events, sharing the training missions with their project,
> joining the community and writing new ones, and so on.
>
> Karen and I had written up some other thoughts about PyCon publicity
> planning here: https://etherpad.mozilla.org/**pycon-publicity-plan<https://etherpad.mozilla.org/pycon-publicity-plan>
>
> One idea I had a few months ago was to host OpenHatch "office hours",
> where people who've run OpenHatch-affiliated events could be around to help
> discuss with less-confident people how to make their events or projects
> more newcomer-friendly and diverse.
>
> It would probably be great for the sticker to have a highly relevant call
> to action -- perhaps advertising the hours that we're doing "office hours."
> That way, the call to action shows who we are, rather than us defining it.
> ("Show, don't tell," goes the maxim.)
>
> That publicity plan also includes people hanging out at the booth and
> selling T-shirts, and talking with people about who we are. Picking who is
> there when is worth doing in a separate thread for clarity.
>
> So far, people love the shirts and seem to want stickers, so I say since
> it seems we can afford them, let's share them widely, and use them as a
> hook to get people thinking about us (and thinking about joining us!).
>
> -- Asheesh.
>
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